A new name in the world of financial services, Deem looks at things with a fresh new perspective. We believe in nurturing our community since only when our customers succeed, we succeed. We craft products and services that empower our customers. We always challenge ourselves to be better and evolve as our customers require. We use data to present better experiences to ensure that our products work to improve our customers' lives. Our values of Courage, Hands-on, Accessibility and Simplicity have sprung from this fertile thinking. Deem's mission is to empower our community to create their financial future and prosper in the long run. To that purpose, we have introduced Up, a rewards program linked to Deem Credit Cards. Up is a rewards program like no other, offering a choice between Cash Up (points to redeem for cashback, vouchers, discounts and more) and Miles Up (points for flights, hotels, electronics, vouchers and discounts). The cards come in three variants: Titanium, Platinum and World, each designed to suit specific lifestyles but all offer an amazing world of rewards. Customers can get a pre-approval for a Deem personal loan within seconds. Other features like less paperwork, no requirement for salary transfer and affordable pricing, make our personal loans a very attractive proposition. Led by a team of seasoned industry veterans, and backed by some of the biggest names in the region and the world as shareholders, Deem is poised to bring about a much needed change in the world of financial services.