Noble Florida fresh citrus—family grown for four generations, naturally juicier, naturally sweeter, non-GMO, and never any color added. Always endless possibilities for your healthy lifestyle.Since 1927, the Roes have been in the business of providing customers with an exceptional citrus experience. From humble beginnings, four generations have built Noble into the business that it is today. William G. Roe, the founder of Noble and our great grandfather, began a fresh fruit distributorship in upstate New York. Wanting to be closer to his network of suppliers, he moved his family to Florida and built a packing house next to the Seaboard Coastline Railroad (a common practice in those days). It was at this time his sons, Frederick and Willard, began planting citrus groves, focusing specifically on tangerines. In fact, the first tangerine trees planted were the Dancey. In 1927, the "Noble®" name was registered and thus began the packing of only the best tangerines.Noble continued to grow steadily and in 1981, William G. Roe and Sons, Inc. was passed onto William's two sons. Willard bought his brother's share of the business and in spite of the destructive freezes and weather patterns, brought the businesses to success. In true Roe family fashion, Willard's three sons — Bill, Quentin and Morgan — joined their father in the business. Then, soon after that their children, the fourth generation flourished into the business.For 90 years, Noble has been making a name themselves in the Florida citrus world. Committed to the longevity of the product, education,and citrus farming, Noble believes in taking extraordinary care of their groves and providing you with high quality, purest, sweet citrus fruit now, and for years to come.