Genesis Advisory is a boutique advisory firm with a focus on strategy consulting and M&A advisory. Our key principals have extensive experience from top-tier strategy consulting companies as well as direct private equity investment experience at top-quartile private equity firms. By combining a blend of strategy consulting expertise, private equity investment background and corporate executive experience, Genesis is uniquely positioned to provide the highest calibre strategic advice with a focus on pragmatism and speed of execution.Genesis Advisory has two key business segments: Strategy consulting – we work on a range of the most critical corporate strategy matters facing boards and C-level executives for businesses ranging from ASX20 businesses to entrepreneurial ventures. While we work on a broad range of strategy projects, we have particular expertise in growth strategy and acquisition strategy.Corporate advisory – we provide a full range of M&A, corporate development and strategic advisory services with a focus on the lower mid-market. Genesis Advisory's mission is to apply our deep industry knowledge and expertise in operational and strategic transformation to provide thought leadership and challenge established thinking. We partner with clients to advance strategic direction and build capabilities to navigate complex issues and deliver the success they desire.