Sound products and services are the foundation for the existence of an organization. But it all starts from the problem you want to solve in the society. You can make a business case based on a problem only when it is validated, offers scale, relative permanency and customers are willing to pay for it. Once a solid problem is identified, you need to work on the solution and the right product or service is the one that delivers the specific solution.We define an organization as the zone of confluence of capabilities brought together by people, systems and processes. The processes are helping the organization to assemble the capabilities of people and systems. The goal of an organization is to efficiently and effectively use these capabilities to create products or services for their customers. Again these products or services are nothing but the capabilities bought by the customers. In summary, organizations use capabilities to produce capabilities.