Actionate is an online product aggregator with a virtual reality twist. It brings together all the favourite online retailers delivered straight to the user in one slick package. Actionate leverages off a business model which is proven in other industries such as fashion (Shopstyle) and food (Zomato). Actionate will be the first product of its kind for action sports.The virtual reality twist is planned for Phase 2 of this development. It allows users to immerse themselves in the details of equipment such as bicycles,snowboards and outdoor gear. For the user, this immersive style of shopping coupled with the ability to compare prices and products from a range of stores, means that Actionate will be the one-stop shop for all action sports gear. Aggregating thousands of products will also increase organic search results positioning Actionate at the top of search engines.