Agricultural Food Systems (AFS) is a company focused on transforming food quality measurement. It seeks to increase value and build trust among agricultural producers, processors, and consumers. AFS offers a new product to assess meat tenderness accurately: the TenderID.The TenderID provides beef processors with the ability to accurately measure beef tenderness so that they can more effectively communicate meat quality to consumers. Additionally, the TenderID (AFS's first product) provides processors with an average of $24.40 in additional revenue per carcass. The product gives them the advantages of consistently accurate tenderness measurements and data useful for branding and marketing purposes.