Azadi is an alternate retail channel for women in rural India that is women led, has products that women want, and has a brand that speaks to a rural woman’s aspiration. Through training women in entrepreneurship, selling demand driven, Azadi removes the barriers to essential healthcare and lifestyle products, provides sustainable community profit opportunities, and creates a channel that celebrates womanhood. To effectively overcome the supply chain, sales force management challenges inherent to working in rural India, Azadi leverages technology.