B. The Product is a Hispanic-owned hair care company founded by celebrity hairstylist, Brandon Martinez. Brandon has over twenty-five years of experience styling hair in Los Angeles and New York. With clients ranging from media moguls, celebrities, powerful politicians and real-housewives, there is no such thing as a second take. All of the product focuses on the health and well-being of the hair, while delivering long-lasting results without weighing down, or allowing the hair to be damaged. All of the product is formulated in the United States and Italy.