Bim's is a powerful new brand with great differentiation in a dynamic fast-food sector. Quite simply, young people love burgers but are increasingly looking for a brand which defines their aspirations and values.There is a gap in the market for an affordable, quality burger offering which attracts customers from all backgrounds and is local and inclusive in its approach to customers. We are a family business and family values and community ethics are at the heart of our business.We want our guests to say "wow" each time they bite into a Bim's burger and interact with our teams in-store. We are committed to offering the best possible quality at a price everyone can afford. All this in an environment where every single guest matters!