noun1. The culture and lifestyle of those people, especially among the young, who reject or oppose the dominant values and behavior of society.Counter Culture is a movement dedicated to impacting lives and bring holistic change to the world through our products and sales. Our company is rooted in love, empowerment and hope. We are an eco-friendly company dedicated to giving back and helping others in need. Every item we sell:1.) TELLS A STORY2.) HAS A CAUSE3.) HELPS OTHERS IN NEED. #ONESHIRTONEDAY CHILD SPONSORSHIPEvery shirt sold from our Honduras + Peru collections sponsor a child living in Honduras or Peru children's homes for one day! Your specific child's name is found on the inside of the shirt you purchase. You are able to find the child your shirt specifically sponsors on our website where you can read their story, send them a letter or even donate more towards their monthly sponsorship.