Barcelona, Spain, 1979: Johan Cruyff asked his friend the famous designer Emilio Lazzarinni to help develop a functional and elegant brand of sportswear for the technical player. The pair worked together founding the concept of Football Luxury replicated by brands all over the world today. From this, the spirit and character of their original collaboration lives on in the brand. Elegance, comfort and style is now be enjoyed by all: men, women, young or old. Cruyff makes qualitative fashionable shoes and apparel with a luxurious attitude. The products are about innovation; new materials and new techniques. A brand for people with ambition & aspiration. The original Dandy of football, Johan's ethos of being "one step ahead" at all times can be seen in innovative products and premium stores.