Data Enlightened is a content publishing website specializing in tutorials, how-tos and concept ideas in Machine Learning, Data Analysis and Solution development in Retail, E-Commerce, MarTech, Customer Domain and Business Intelligence Dashboards and KPIs.We pride ourselves on creating useful content for the data science community with a focus on marketing analytics, digital marketing and consumer journey mapping with the objective to help organizations benefit from their customer and marketing data to help them increase sales, improve customer experience, retain customers and stay ahead of the competition.