Diff, a VML Company, is a full-service eCommerce agency shaping the future of retail. As one of the world's longest-standing Shopify partners, Diff has built the platform's most innovative and complex stores. Our experts create modern solutions that streamline operations and connect retailers with customers. Diff was made for retailers by a retailer. Since 2014, Ben Crudo has overseen a diverse team of thinkers, creators, and technologists who are making commerce better for everyone, everywhere.