BUILDING TRUST & TRANSPARENCY : Enhanced Transparency and Control in Digital Advertising through DAADAA Asia & Middle East is dedicated to boosting transparency and empowering consumer control in digital advertising across the region. By incorporating the AdChoices Icon in digital ads, consumers are instantly aware of a brand's commitment to responsible data usage.A Novel Platform to Enlighten Consumer ChoicesWhen a consumer interacts with the AdChoices Icon—typically located at the top corner of digital advertisements—they are directed to youradchoices.com . This consumer-centric platform unravels the intricacies of data-driven advertising, educating consumers about their choices for managing the collection and utilization of their data by participating businesses.Empowering Consumer Control over Personal DataDAA Asia & Middle East's initiative provides a valuable tool to consumers, handing the reins of personal data control back to them. The transparent practices promoted by the AdChoices Icon and the YourOnlineChoices.com platform instil confidence in consumers regarding their digital advertising interactions. It enables consumers to make educated decisions regarding their data collection and usage, cultivating a more secure and trust-infused digital environment.