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Digital Analytics Association
Nonprofit organization management
Founded in 2003
Matteson, IllinoisDigital Analytics Association
Nonprofit organization managementFounded in 2003Matteson, Illinois
EmployeesDigital Analytics Association's financial review
Digital Analytics Association's Revenue (Yearly)
21.8M
Employees
41
Digital Analytics Association information
MISSION STATEMENTFostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics.VISIONUnlocking your potential through analytics.HISTORYThe DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics" became known as ...
MISSION STATEMENTFostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics.VISIONUnlocking your potential through analytics.HISTORYThe DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics" became known as the study of data collected exclusively on websites. The Board of Directors chose to change the name to the Digital Analytics Association in 2011 to account for the analyst's changing role of weaving together data from multiple sources and channels.
Digital Analytics Association industries
Nonprofit organization management
Non-profit organizations
Digital Analytics Association's financial review
Digital Analytics Association's Revenue (Yearly)
21.8M
Employees
41
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