A global agricultural storm is brewing between three parties. The first is a worldwide population approaching eight billion who naturally demand more. The second are regulators focused on sustaining precious resources who demand the use of less. The third are farmers who standing between these conflicting demands work to grow more with less. Highmark is committed to helping farmers meet these demands by focusing below the plant on soil performance and above the plant with aerial crop management (via drones). We use university proven soil performance products to boost fertility efficiency and crop quality and yield. Highmark's aerial crop management services give growers timely and actionable visuals so they can improve the use of limited resources to get the best crop.