IMPACKD - an industry wide initiative to get important social messages the visibility they deserve. In response of the Covid-19 pandemic.For non profit companies: a medium to reach and engage with thousands of people in their homes, with long moments of brand visibility while the audience. For webshops and packaging companies: an initiative to support that can help spread important social messages and create exposure within the homes of thousands of people.How? Each day, millions of brown boxes are delivered into homes, with the potential to serve as prime advertising space. Through a network of webshop partners IMPACKD leverages this space and activates non-profit campaigns on the outside of thousands of parcels in an efficient and scalable way. IMPORTANT MESSAGES INTO THE HOME OF MILLIONS.