Revolutionizing the way people use the Internet by bringing the fun and the social nature of shopping to E-commerce - finally ISQ Online is developing a shopping application, that sits on an e-tailer site and utilizes social networks. It links product information, peers and expert opinions for shopping guidance in real-time and in a single, seamless interface. E-shoppers are provided with a shopping experience that closely delivers the compelling benefits of conventional shopping. E-tailers benefit by providing prospective customers with purchase enabling information and peer group validation, while shopping on their site.