indobarter.id is a community that markets various kinds of vegetables and fruit, both in units and packages of vegetables, so that indobarter.id's first target market is housewives. Based on market segmentation, the demographic target of indobarter.id products refers to the community, especially housewives from all economic circles. Then the geographic target of our product is people who live in urban and rural environments, especially around the indobarter.id area. While the psychographic target of indobarter.id products is the community, especially housewives who want fresh vegetables and fruit in a more practical and affordable way because even indobarter.id has provided vegetable packages with various menu choices.