A few years shy of its 100th anniversary, JB Jewelers has become synonymous with elite jewelry. Invaluable knowledge of jewelry, accumulated by 4 generations, is manifest in a collection as varied as it is comprehensive. Made from the finest materials, using the most precise, avant-garde techniques, JB Jewelers' selection includes an independent, original collection as well as some of the world's leading brands in jewelry and watch design. What started out as a small family business has grown considerably over the last near-century. Yet the intimate atmosphere, the warm welcome, and the familial overtone remains, as the 4th generation of jewelers enjoys the chance to connect with our customers just like the first. And our commitment to utmost professionalism and quality remains just as firm. We are honored to serve a clientele of exceedingly fine taste and an appreciation of the beauty captured in a flawless piece of jewelry. It all began in 1927, as the grandfather of today's managers, the brothers Alon and Ofer Jonasoff, a master goldsmith, opened a small shop in Jerusalem. Later, he passed the store on to his son, along with artisanship and craftsmanship already well received in the small yet international Holy City of those days. The son kept on building the family brand, extending its jewelry and diamond polishing operations. Later on, he too brought his sons into the business, who with dedication and love for their family trade, pushed the envelope even further with a new store in Jerusalem and another in Tel Aviv. In addition to expanding geographically, the 3rd generation of JB Jewelers also further developed business operations, establishing exclusive ties with international brands. Those newly formed ties allowed JB Jewelers to offer a complete, varied, and truly international line of products.