Levi Leipheimer's King Ridge GranFondo is a mass bicycle ride that raises funds for for VeloStreet. VeloStreet is a non-profit corporation that exists to promote cycling and community projects in Sonoma County. This year the primary beneficiaries are the Amgen Tour of California campaign in Santa Rosa, and Forget Me Not Farm. The event is a Bike Monkey production; Levi Leipheimer is the patron. The ride is organized with the collaboration and support of the City of Santa Rosa and fire departments and communities around Sonoma County.