Lucid360 is a New York and Shanghai-based innovation consultancy with a passion for creating profitable brand concepts with our global partners. Through CompareCreate, our unique methodology to generate insights with client teams and consumers, we define fresh and valuable solutions to activate brands' core equities and excite consumers.  Combined with CompanyCheck, our process of reviewing R&D feasibility and commercial viability at each step of our engagement, Lucid360 develops solutions that don't just win with consumers, but builds support and momentum within our clients' organizations for execution.  In developed and emerging markets, we work with clients seeking to grow revenues across a range of industries, from CPG to beauty to pharmaceuticals, and across a range of segments from the mass market to high-end luxury.