With more than 20 years of experience developing meaningful visual storytelling for brands and products, I am an expert in conceptualizing direction that scales. My superpower? The ability to unlock meaningful design solutions by placing myself in the consumer's eyes, solving their problem first, and then bringing that solution through the line across every single brand touchpoint. From brand concept and packaging to visual ID, experiential landscapes, and beyond, I've been a leading voice in the creative development of some of the world's largest brands.