Luxembourg for Finance (LFF) is the Agency for the Development of the Financial Centre. It is a public-private partnership between the Luxembourg Government and the Luxembourg Financial Industry Federation (PROFIL), bringing together the various financial industry associations. Founded in 2008, its objective is to develop Luxembourg's financial centre and help open up markets and identify new business opportunities. LFF connects international investors to the range of financial services provided in Luxembourg, such as asset management and wealth management, banking, insurance, capital market operations or advisory services. In addition to being the first port of call for international journalists, LFF represents the financial centre in international fora, cooperates with the various industry associations and monitors global trends in finance. Finally, LFF manages multiple communication channels, providing relevant material on products and services available in Luxembourg, organises roadshows to international business locations, and takes part in selected world-class trade fairs and congresses.