Mass was launched in 2003 as the first ‘virtual' production agency in Australia.We build ‘modular' agency teams as a sum of all the brilliant and specialised services available to our industry. The principle is that for any project, Mass can offer marketing and production solutions in an efficient and innovative fashion.Mass is a box set of marketing and production services that provides resource, knowledge, creativity and ideas to help you sell your product or brand.Mass uses a unique plug-in system, known as BUILD. Mass operates as a hub at the centre of a network of services and expertise that enables you to use Mass as an ‘add-on' solution to your businesses own capabilities, as an integrated partnership for the duration of a project.In essence Mass is a new-generation Marketing and Production agency, combining fast and effective marketing and digital services (Mass), a full project and production department (Mass Production) and a fast track studio system (Critical Mass),