The Maryland Pennysaver is one of the largest independent shopping and direct mail publications, with 55 area specific, targeted editions delivered weekly to more than 830,000 homes and businesses equating to over a million readers throughout Maryland.Since our founding in 1979, The Maryland Pennysaver has evolved into a leading direct marketing company focused on continued innovation, growth, and community leadership, which focuses on providing effective products and services to our customers as well as thousands of bargains weekly to our readers. Our competitively-priced advertising and direct mail options help increase brand awareness and drive results. Regardless of budget size, the Pennysaver offers impactful advertising products that meet the rigorous demands of any bottom line while helping businesses succeed.And Pennysaver's value-added services such as demographic analytics, syndicated research, and access to our award-winning, in-house professional graphic design team help our customers create effective ads and target them to receptive customers at no additional cost. The Maryland Pennysaver - Results. Delivered Weekly.