Max The House gives the homeowner the online tools she needs to best navigate the home buying or selling process with an eye towards maximizing the value of the purchase or sale. Knowing that she is relying on home valuation best practices used by appraisers gives her confidence and lowers the stress of buying and selling a home. Ultimately, it also reduces the fear of not having enough home equity to retire comfortably since the accumulated benefits of buying and selling wisely get multiplied over the course of a lifetime of homeownership and good decisions.