Media Life is written for media planners and buyers, and it is read by more media planners and buyers than any other publication, online or in print. The dedication of these readers has made Media Life the preeminent publication of media decision-makers.Media Life is an online daily newspaper Monday through Friday.But it is more. It tells its readers the real stories behind the headlines, cutting through the froth and spin to get at the bigger truths. It does so because its readers expect it and demand it. Media Life readers spend billions of dollars each year of clients' money. They need to get it right. Media Life gets it right for them.