Transformation in Supply Chains is what is fast becoming smart managers? focus as transportation execution is fattening with expensive inefficiencies affecting the entire Supply chain and hence the sustainable development of an organization. The 2 main reasons for transportation inefficiencies on transportation providers and service seekers side are:1) Matching supply tonnage with demand which is spread across various industries and depends on type of shipment2) Visibility of available capacity to plan transportation under given constraints of lane managementMyTransportHub aims to address aforementioned situations by this web based information sharing portal. It aims to bring transportation service providers and service seekers on a single platform, enabling them share information on supply & demand of tonnage/type of product/specific transportation requirement with each other on an open forum thereby assisting all parties achieve higher efficiency and productivity by collaboration.