MyFood.guru is developing an intelligent messaging service, by utilising Facebook Messenger chatbot platform and IBM Watson cognitive computing technology, to promote mindful eating and help single people solve daily what-should-I-eat questioning by combining research and advice from nutrition professionals with fitness tracking data, natural language processing and machine learning.Unlike current diet books & apps - which ask people to follow strict meal plans or do boring & time-consuming meal logging, MyFood.guru is aiming to be highly personalised & engaging food choice service. It will learn about individual cultural & taste preferences and analyse their daily activity data. Then, by considering person's moods, it will provide mindful eating suggestions for healthier but still quick and tasty meal options to either cook at home or order from a nearby takeaway restaurant.The business model is to be commission based (food deliveries, online grocery shopping, referrals.)