New Crazy Colors was born in 1993 as an atelier destined to put into practice the most extravagant ideas in the field of window displays production for luxury boutiques. Over time, expanding its activities, New Crazy Colors has become a real Ideas Factory, where projects of various complexity are carried out in the retail (concept, design and production of window displays, pop-ups and interiors) and visual merchandising (concept, design and production of accessories for product display; training courses) fields. Today New Crazy Colors is a multinational entity with two production sites, in Italy, in Monza, and in China, in Shanghai. Since the beginning of 2020 New Crazy Colors has been part of an even bigger reality, as it belongs to the holding company Gruppo Italiano Progetti, already owner of the Bertone Design brand