Founded in 2009 by insurance agents who believe in the supreme importance of economic freedom, free market capitalism, limited government, and fiscal prudence.We promote individual freedom and personal responsibility; and oppose collectivism and federal regulation of insurance.We support the strictest interpretation of the 10th Amendment to the United States Constitution, and believe that each state government should be the sole regulator of insurance business within their borders.We believe that 50 separate and competing state regulators provide the best balance between consumer protection and economic freedom that fuels the engine of capitalism, fostering an environment where consumer needs are exceeded through beneficial competition between creative and entrepreneurial insurance companies that are proper stewards of policy owner money.