Simplifying the everyday user experience for the application of smart contracts to help bridge the gap between Web2 and Web3 IP and applications.Digital Identity, Image & Likeness Rights (DIILR): Safeguarding intellectual property rights in the digital realm, ensuring a secure positioning for brands aiming for enduring growth. This area opens doors for innovative brand management, engagements and partnerships.Authenticated Asset Transactions: Facilitating seamless, smart contract-driven property transitions to bolster trust and authenticity in every transaction. This focus is crucial for modern-day asset management and transactions, offering a secure and transparent cross chain environmentsEngagement-Driven Reward Systems: Designing, simulating, and deploying unique tokens for utility, rewards, and governance within the gamified economies. This endeavor is geared towards crafting engaging, equitable experiences for users, driving user retention, and fostering a thriving community around digital platforms."Nature of Commerce" is more than a title—it's a philosophy rooted in the belief that nature's elegance and efficiency can guide us to enduring commercial success. This belief forms the core of Design Thinking, a process that begins by deeply understanding user needs, challenges preconceived notions, and reshapes problems to yield innovative solutions.But how do we start? Our approach is anchored by a foundational question: "What would nature do?" This query guides us through intricate challenges, laying the groundwork for sustainable business practices that promise lasting success.Nature of Commerce is a long thread of thought which ties back to 1730. Richard Cantillon's wrote a revolutionary essay titled The Nature of Commerce or "la Nature du Commerce en Général". Inspired by this rich legacy at Nature of Commerce, we endeavour to adapt age-old wisdom to create modern solutions, driving value in this digital economy