Neon Otter was set up in 2020 by Liam O'Malley, a marketer with over 15 years experience working in Email Marketing and Customer Relationship Management (CRM) with the simple aim of helping businesses to Make Compliance Pay; turning the anxiety of data protection legislation into opportunity that drives results.Within marketing circles there is a nervousness towards compliance that can paralyses marketers. This is due to many factors including a lack of understanding around the regulations, their purpose and the way they are meant to be implemented.Marketers are busy people, rarely having the time, nor the desire to fully understand data protection legislation whilst legal teams don't understand the unique challenges faced by marketers – this is where Neon Otter comes in. Our background in CRM plus an extensive understanding of GDPR and data compliance allows us to see the bigger picture, turning compliance into opportunity and delivering results that drive revenue.From analysing customer journeys to advising on techniques and wording that drive data collection, we take our clients existing processes and modernise them. Putting the customer at the centre of the journey we find the right ways to collect data in line with the latest regulations and on-board that data to ensure your database is as engaged as possible and ready to spend at the right time for them.