Vision: A brand is not how you see yourself but rather how others, namely your customers, see you. A metaphor, on the other hand, is a subtle, yet controlling force that governs how you see yourself. Whether intended or not, these metaphors shape how you do business and thus impact how you are perceived. These metaphors are either dead metaphors that no longer carry meaning and diminish how you are perceived or new metaphors that are alive with meaning and create customer connections. We help your organization understand your brand, your metaphor and then we help you develop a new metaphor that will influence your brand to create customer connections.