New Root's mission is to support the restoration and conservation of forest ecosystems and education. Bill, Nathan, and Ben Fash founded New Root in 2009. The Fash brothers have spent half of their lives in Copán, Honduras, where their family has a 10 acre fruit and coffee farm. Having attended public school and borne witness to unsustainable land-use practices in their hometown, they were inspired to start New Root. With generous collaboration from Directors Aron Chang, William Hood, and Jenny Doyle as well as fantastic legal counsel from Benton Bodamer and Max Goodman of Weil, Gotshal, and Manges, New Root was registered as a non-profit in MA in 2009 and expects to receive 501(c)(3) status in Spring 2010.