Nicholas Company is an independently owned investment firm that has operated under the same investment philosophy, process and management since its founding by Albert, "Ab", O. Nicholas in 1967. Our philosophy is based on a fundamental, bottom-up approach to security selection with a long-term investment horizon. Our process focuses on identifying securities offering secular growth characteristics, strong financial bases, reasonable valuations and downside risk. Our long-term approach deemphasizes the short-term impact of day-to-day market volatility and maintains a focus on the long-term potential of the securities in our portfolios. Providing a more consistent return with reduced volatility encourages investors to maintain market exposure and stay invested for the long run. The Nicholas investment style tends to appeal to investors seeking a more consistent return with the potential for less downside risk. Nicholas offer four investment strategies that are open to investors through Mutual Funds and Separately Managed Accounts.