We live in a fast changing and evolving world. Trends are set and changed, much faster than a few years back. Likewise, business ideas need to be more agile, smooth, and adapting with these changes and new trends. We are presenting a new business model in the MENA region, lifestyle companies. This is a perfectly agile model, which enables the company to survive minor and major changes in the modern world. Our Mission:Position our brand as the number one Value added, High quality, Affordable Price, and Lifestyle brand in the MENA region.Our Vision:To be known as the market leader lifestyle brand in the female fashion industry by the end of 2025 in the MENA by introducing different casual garments collection, targeting A&B classes.We aim to get the females & kids especially in Arabs world finds what they believe in, choose the best from it with a touch that differentiate them.We are targeting to be number one presenting high quality lifestyle products that are affordable and adds value to the community.