In complete collaboration with the university, this locally based Learfield team is committed to extending the affinity of the Wildcats' brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the exclusive athletics multimedia rightsholder, Northwestern Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorship and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website NUSports.com.