NOW IMS™ is a real-time incident management platform that combines the power of people and data to embolden your team to handle incidents as they occur. The cloud-based platform can be utilized for single event management, such as sporting events, concerts, and rallies, or it can be used to provide constant incident monitoring throughout the year. It provides organizations with data on everything from targeted population/user behavior to street traffic patterns. By combining information from multiple sources into a single information platform, users can record and manage physical and digital information in real-time, and then take proactive steps to address incidents.