Nu Tobac International started business in 2009. Starting out, Nu Tobac International was strictly a shisha company with premium shisha as their core product. However, as the hookah industry continued to grow, a new vision was spotted. Nu Tobac International was determined to be the most recognized and highest valued Hookah Company in the world, and to do so, a void in the market for hookahs was seen as an opportunity.As consumer's interests for hookahs in the U.S. increased, old-fashioned middle-eastern style hookahs were no longer suitable to satisfy the personalities of the US audience. Nu Tobac International embarked on a journey to produce hookah brands that satisfies the new hookah smoker's persona. Nu Hookahs for a Nu Generation.With a product portfolio consisting of hookah, shisha, and tobacco-free shisha brands, Nu Tobac International's journey is continually evolving with the market and the changes in consumer preferences. With a focus on hookahs, we strive to create brands that people can connect with. By entertaining and educating people through engaging content and social media, Nu Tobac International can create a brand experience that people can relate too.