Strategy is King. Seriously. Without it, all you're doing is hoping for a miracle. Everything we do is focused on three things: How, What and Why? If you can't explain to your customers in the shortest time WHAT your product or service does, HOW it works, and WHY using it will make their life better, then you need to re-think your strategy. People buy things that will either help make them better, or just to look cool. Remembering these points every time you put together a marketing/sales strategy will ensure that you find success. We find the same concept to be true for technology. User experience now revolves more around how the user feels about your product after having used it, rather than the number of features packed into it. Creating a product with many bells and whistles can be confusing.