Once upon a time, an IT-focused content service provider set out to save the public relations (PR), journalism, conference, and industry accolade communities infinite amounts of time and money. The ultimate goal: do the grunt work, providing accurate, high-quality, detailed, pre-qualified, and relevant information as quickly and seamlessly as possible, thus freeing clients' staff, time, and budgets to concentrate on securing results.But how? The dedicated research team worked tirelessly to rethink, re-fab, and re-invent traditional PR processes, arming themselves with an easy-to-understand pricing model (which, and this is not fantasy, does not limit the number of users) and established, personal, consistent relationships with editors and conference/award organizers alike.Until finally, the demons had been mastered! No more duplicative calls. No more missed opportunities. Now clients—more than 100 of them, including Cisco, Avaya, Weber Shandwick, and Schwartz Communications—can enhance the efficiency of their operations and increase their hit rates, volume of generated ‘ink', speaker placements, and award wins. Peace and prosperity reign. And PR professionals everywhere breathe a collective sigh of relief.The End.