Marketing is percussive when you synchronize the drumbeat between advertisers, media and consumers. Then media will captivate consumers, advertisers will drum up demand, and everyone will profit.Don is passionate about web business models and online media. Don has over 15 years of marketing leadership expertise from companies such as Apple, Sprint, CBS Interactive, CNET Networks and Macromedia. Don is an expert in user acquisition, web products, online advertising, digital imaging, telecommunications and multimedia. Don has led product and marketing to consumer, small business, developer, financial services, telecommunications, and enterprise markets. Don's responsibilities have included: audience development, membership programs, product management, research, business intelligence, PR, developer relations and strategic alliances.