We're a Performance Marketing Agency that is committed to treating your marketing dollars as a true investment by leveraging technology, data, optimized media buying, and AI to help your business grow.Performax Digital represents the next evolution in Performance Marketing Agencies. While many agencies are great at running successful digital marketing initiatives and driving ROAS, the teams and organizations managing that work have grown bloated and inefficient as agencies have tried to keep up and incorporate these types of services. This can quickly lead to the engagement and partnership itself not achieving a strong overall ROI on the the total investment.We aim to drive performance and profitable partnerships by optimizing BOTH aspects of our clients' ROI of working with us:1. The performance of our marketing initiatives (ROAS)So many different variables must be accounted for and optimized for in order to execute a successful performance marketing campaign. The success of your marketing efforts can all hinge on one of these variables under-performing and not being optimized. With this in mind, we will be focused on the entire "Performance Marketing equation":Data-Driven Strategy + Smart Media Buying & Optimization + Creative Testing + Landing Page & Site Optimization + Holistic Reporting, Analysis & Insights = True Performance Marketing2. The costs to optimize and improve performance over time and manage the relationship (Agency Costs)In order to accomplish this, we keep low overhead costs and leverage Machine Learning, AI and Automation where appropriate in order to keep your management costs efficient. This balanced approach of being hands-on where needed, and utilizing technology to handle other areas ensures efficiency without compromising quality.