Pinch is something a little bit different. We are an online magazine, all about the arts. We don't just profile young, cool innovators and creatives, we chuck together artists from different genres and encourage experimental cross-genre collaborations. We're at the forefront of experimental culture, sifting through and reporting back with a pinch of everything we find interesting.Its time to offer a platform to a new generation of artists, people who are creating something original and intoxicating - something to inspire a new generation.Through a combination of video and editorial content, Pinch takes you behind the scenes with some of the UK's most exciting, new and underground talent.