We have built Punch on the three pillars of Design, Performance and Productivity, taking our best selection of the global tech marketplace in each of these disciplines and crafting great PCs. Designed, assembled and supported in the UK, we are close enough to know your needs but global enough to see what's coming.For us design is about beginning with an end in mind. Focusing on who is going to use it, when and for what. Asking how long will they use it, where, and how will it be stored. And answering the question," what happens when its useful life is over"? Without this you get a fix not a solution, something that works in the moment you first require it, but is full of compromises over its lifetime. At Punch we look to work on design challenges that don't normally get pioneered in the UK, and take advantage of our manufacturing experience and crowdfunding to drive genuine innovation.Performance is all about dedication; it's about choosing a focus and dedicating resource to excelling. It's about dedicating your thought, time and effort to developing the skills you need. All our performance systems are focused around particular tasks such as concurrently gaming, streaming and recording, or Virtual Reality game play. Dedicating the hardware to particular tasks allows you to focus your budget down on the areas where the performance will make the most difference to you.Until you really know what you are doing, you will never be as productive as you could be. That is why we make computers that are easy to understand, have no unnecessary software, and can be adapted by you, for your changing needs, as you go. Our productivity PCs are easy to master, great value, simple and will keep you productive across their life time. Their job is to smooth the way, not get in it.