Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd. (established in 1992) and UBM China Ltd., the arm of UBM Asia that is responsible for the group's mainland China business.UBM Sinoexpo states "BE THE BEST"as its corporate value and mission. With a group of talented international professionals who either have expertise in the industry rules and regulations or are familiar with event operations, UBM Sinoexpo organises international exhibitions and conferences through our global network with government bodies, trade associations and organisations, media companies and partners. Our products and services cover eight industries: furniture, pharmaceuticals, hotel, building, boat, cleaning, food ingredients and lighting, and includes 34 business exhibitions, two publications and three B2B websites. The total exhibiting area exceeds 480,000sqm. Among them, Furniture China, CPHI, Hotelex Shanghai and the China International Boat Show have grown to be Asia's leading trade events in their respective areas, attracting mass attendance from exhibitors, buyers and trade visitors worldwide.