Recent years, the challenges faced by businesses especially Startups and Small Medium Enterprises ranges from coping with high operating costs to having to embrace digital transformation regardless of transformation readiness.While many took on exit plans, some succumb to the economy's free-falling.THE ALLY was founded in early 2021 amidst the Covid-19 pandemic with only one mission, be the engine behind driving business transformation and sustainability for Startups and SMEs, strengthening and aiding businesses in building scalability, profitability, adaptation and adoption of digital transformation.