It's very simple really. We are questioning why should Juice have Water? If we just stick to using Fruits and the water inside the fruits nurtured by Nature and the ecosystem of powerful life giving plants, we wont have to add water or then Sugar or concentrates. or anything! We are questioning the 150 billion dollar global industry and creating solutions. Our first is Organic certified 100% Blueberry Juice with nothing added. Not even water. Ofcourse no sugar or concentrates or preservatives. And yet we have a refreshingly balanced juice that fits right into your lifestyle making you really healthy. Then we will question why should health taste like Health and we believe by using our blueberry as a carrier for other bitter off notes but potently healthy superfoods we can create a really tasty line of lifestyle products that's is already a necessity for the supercharged word we live in and lives we live. Watch the space.